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Why would I need Telescope?
It’s already crowded in here. Client, Agency, Artist, Manager. Precisely because it’s crowded.
How come?
When the interests of too many parties collide, you may get a brand being eclipsed by the star. A talent orbiting uselessly around brand values he doesn’t stand for. Or even a PR disaster.
By aligning the planets: client expectations, brand values, talent capabilities, we deliver:
ANTONIA x La Fantana
How did we help:
We were involved in everything from record labels pitch to the actual launch of the campaign.
- organizing the pitches for selecting the best-suited record label and talent for the campaign
- negotiation & legal assistance
- ensuring a smooth collaboration between all parties involved throughout implementation.
Listen to the campaign song here: Antonia - Imi Placi Tu
Ad here: #corsogood
Corso x ANTONIA - Imi placi tu
Corso's endorsement campaign included the launch of a summer song and music video by Antonia, video-derived ads, and POSM materials.
Campaign results: 1.5M views on Yt in 3 months for the music video, 11K views on Yt in one month for the ads.
How did we help:
We were involved in everything from record labels pitch to the actual launch of the campaign.
- organizing the pitches for selecting the best-suited record label and talent for the campaign
- negotiation & legal assistance
- ensuring a smooth collaboration between all parties involved throughout implementation.
Listen to the campaign song here: Antonia - Imi Placi Tu
Ad here: #corsogood
Nestle Fitness
About the project:
Long-term endorsement featuring one of Romania's most popular gymnasts, champion Sandra Izbașa.
The campaign promotes a healthy and active lifestyle via TVC, on-pack & in-store materials, online channels.
How did Telescope help?
Setup, legal assistance & implementation.
Cooking Show
About the project:
A sponsored cooking show, where stars were invited to cook in various contexts throughout 3 seasons.
Every season summed up 12 episodes, 12 interviews, 12 trailers, millions of views, as well as hearts.
How did Telescope help?
Talent scouting, contracting and coordination:
- providing consultancy in terms of the best-suited talents for the show, taking into consideration their image, personality and media coverage
- providing legal assistance
- establishing a fair, market-based price for all parties involved
- ensuring a smooth collaboration between all parties involved
TACO BELL supports NEWBIES
Casting talented youth for an endorsement with Taco Bell and brand social media activations.
How did we help:
Talent coordination - from casting until the end of contractual duties:
- organizing the casting for selecting the best-suited talent for the campaign
- ensuring a smooth collaboration between all partied involved
- providing legal assistance.
Watch the campaign ad here: http://bit.ly/TacoBellNewbie
Neumarkt multi-annual endorsement
Neumarkt launched an online platform for promotional purposes and a series of promotional materials.
The endorsements were renegotiated every year.
- talent scouting for selecting the best-suited talents for the campaign based on personality and public image
- negotiation, contracting and providing legal assistance.
Vodafone Romania - 5G live hologram
First live concert in the world integrating a hologram using 5G technology.
- talent scouting in order to ensure a perfect fit with the overall strategy
- briefing & choosing the best song for the campaign
- budgeting and talent contract negotiation (3 months endorsement)
- providing consultancy on technical synchronization.
International Mastercard endorsement
At Mastercard’s invitation, Amber Galloway Gallego, the best translator of the mimic-gesture language in the world and her team got up on the main stages of 2 of the biggest music festivals in Romania and Ukraine to interpret music for the hearing-impaired participants.
In terms of Electric Castle - Romania, this was not only a national premiere but also an international premiere, as the festival gathered the biggest crowd from this community at events of such kind.
The initiative included training programs - held by Amber - open to local sign language interpreters who were interested in building careers in music interpretation.
We were there from the very beginning, helping implement the initiative:
- providing consultancy in terms of the project flow and ensuring everything is going according to plan
- budgeting and contract negotiation
- reaching out to local deaf associations
- talent scouting, coordination, and on-site assistance
Kip Thorne in Bucharest
Part of a series of Conferences bringing together international personalities who present in a unique manner current themes from domains such as leadership, education, sports, and innovation.
All with the purpose of improving the performance of the business environment in Romania and contributing to the personal development of those aiming for a managerial career.
Non-intrusive brand endorsement and talent coordination for the "Science behind Interstellar" event featuring world-renowned scientist and international hero, Kip Thorne.
Two days of speech on the entanglement of science and entertainment in the context of the movie "Interstellar" for a private audience - including Magurele Institute and Romanian Academy.
Scania - Live broadcasting
Live event in Paris transmitted simultaneously to 6 different locations in Romania.
Telescope ensured the liaison between the different locations: performing artists and technical teams, helping achieve a real-time link and making sure everyone is following the script. In other words, acted as a director for a pre-defined scenario.
Vodafone - Raymond
Casting a young talented singer for the chance to make a name in the music industry through an endorsement with Vodafone and brand social media activations.
Campaign results: 350K new page likes in 3 months, 20K interactions per post, over 50K views per video.
How did we help:
Talent coordination - everything from casting to signing him up with a music production company:
- organizing the casting for selecting the best-suited talent for the campaign
- ensuring a smooth collaboration between all partied involved
- talent coaching, including vocal and stage training
- providing legal assistance.
Listen to the campaign song here: Raymond - Viata cum vreau eu
A multi-disciplinary team: marketing, research, creative, project management, legal, finance. And the right contacts.
